Supercharging a sustainable visitor economy through
AI and smart technologies.
OUR PARTNERS
We are working with industry and five university partners to develop a new research cooperative that will support a more sustainable and competitive future for Australia’s visitor economy. New partners are welcome to join.
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About Us
Redesigning Australia’s visitor economy for the next generation of consumers and businesses, and building stronger businesses and communities and internationally competitive destinations.
As the world’s attention turns to Australia in the lead-up to the 2032 Brisbane Olympic and Paralympic Games, we have a once-in-a-lifetime opportunity to develop artificial intelligence (AI) and harness smart technologies to transform Australia’s visitor economy to a world leader in digitally enhanced tourism and travel experiences and an innovator in sustainable tourism destinations.
"As international travel reaches full recovery, the challenge focuses on using AI to improve personalised services, streamline operations, and elevate customer engagement, delivering scalable solutions that bring measurable results." (United Nations Tourism)
Australia's Visitor Economy
2.9% of
Australia's GDP
Worth $78 billion
1 in 7
businesses
355,600 tourism-related businesses
1 in 23
jobs
Directly employs
600,000 people
AI and automation is
expected to generate up to
$600 billion a year
towards Australia's GDP by 2030
Our Vision
​The industry, government and world-leading universities working together to provide cutting-edge, knowledge-based solutions to make Australia’s visitor economy a trailblazer in digital technologies and a pioneer in the new era of regenerative tourism.
Our Mission
To harness the power of AI, innovative technologies, and collaboration to develop world-leading visitor experiences and destinations.
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This research cooperative aims to unlock the business, ICT and engineering research and training capabilities of world-leading universities to support Australia’s visitor economy through:
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Innovative and applied evidence-based solutions to complex industry challenges.
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Better data and insights to make better, more informed decisions.
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Evidence-supported policy-making.
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Workforce development and training.
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Through our work, we aim to drive regional development and celebrate and empower First Nations.
Interested in getting involved?
To discuss how you could participate, please contact:
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Professor Sarah Gardiner
+61 7 5552 7163